Staple and Raleigh have partnered to create a custom version of Raleigh's bike, which is pigeon-themed. The model is titled the Redux 2 and it is aimed at commuters in urban environments. The new version will be a thematically updated iteration of the Redux 2, which will feature Staple iconography.
The pigeon-themed bike has a light aluminum frame, as well as a stand rack, fender mounts, and hydraulic disc breaks. The updated breaks are intended to make it easier for riders to operate the bike through traffic. The updated aesthetics of the bike also feature pink colors on the rims and portions of the bikes frames. The bike also features black colors on the wheels, handlebars, pedals, and the seat.
The Staple version of the Raleigh Redux 2 will be available July 11th and have a $780 price point.
Image Credit: Raleigh
Why This Trend Is Growing
- Custom-themed Bikes
- Customized and themed bikes are becoming a popular trend for manufacturers through partnerships.
- Urban Commuter Bikes
- Manufacturers are creating bikes with features specifically aimed at commuter travel in urban environments.
- Aesthetic Upgrades for Bikes
- The trend of bicycle companies updating the aesthetic design of their bikes is increasing.
Industries Being Reshaped
- Bicycle Manufacturing
- Bicycle manufacturers can partner with designers and icons to create personalized and custom bikes.
- Urban Commuting
- Companies can create bikes with special features such as racks and disc brakes aimed at urban commuters.
- Retail
- Retailers can target consumers in the market for customized bikes by showcasing their latest updated designs.
