The Pierre Balmain Fall 2013 ad campaign easily exudes a sense of glamor thanks to the bright lights in the backdrop provided by the Bouffes Parisiens, a historical theatre located in Paris, France. Yet there is also a mysteriousness that is not only brought about by the hour of the night, but also by the dark clothing donned by both model Andreea Diaconu and male model Paolo Anchisi. Not to mention the mask worn by the Romanian beauty.
Shot by photographer Lachlan Bailey, the outfits featured throughout the Pierre Balmain Fall 2013 ad campaign were put together by stylist Geraldine Saglio. She showcased the collection's structured outerwear and pant looks beautifully. The looks were perfected with slicked-back hair.
Why This Trend Is Growing
- Nightwear Fashion
- The trend caters to fashion that is apparently linked to the night time, creating a mysterious and edgy look that is perfect for evening events.
- Masks Fashion
- Masks are becoming wearable fashion items, providing an added element of mystery and anonymity.
- Theatre-inspired Lighting
- The use of theatre-inspired lighting in fashion photography opens up opportunities for creating unique and visually striking images for campaigns and editorials.
Industries Being Reshaped
- Fashion
- Fashion industry can leverage the trend to create clothing items that are tailored to night events, complete with masks and show-stopping outerwear pieces.
- Photography
- Photography industry can explore the use of theatre-inspired lighting to create moody, striking images that play on the theme of the night time.
- Entertainment
- Entertainment industry can draw inspiration from the night time theme and use it in the creation of performance art and shows, complete with lighting and costuming elements that play on its themes.
