Brothers Mike and Martin Gray have kept their yearly tradition of taking a photo on Santa's lap alive for 30 years, putting all other Christmas photo albums to shame.
What started out as a normal holiday tradition of taking one's kid to go take a photo on Santa's lap has become an Internet sensation when Martin decided to share their Christmas album with the whole world by uploading it on Reddit. There are 34 years worth of photos starting in 1980 with the eldest brother Mike; it isn't until 1984 when Mike's younger brother Martin enters the picture.
While the Santa's might change in appearance, the two brothers are always there, though changing in appearance due to the flow of time.
What's Driving This Trend
- Family Tradition
- Opportunity for businesses to create products or services that facilitate and celebrate long-standing family traditions.
- Nostalgia Marketing
- Companies can tap into the emotional impact of nostalgia by incorporating old-fashioned elements into their branding and advertising campaigns.
- Social Media Sharing
- Opportunity for businesses to develop platforms or tools that enable users to easily share their personal photos and stories on social media.
Who This Affects Most
- Photography
- Companies can capitalize on the trend by offering special holiday-themed photoshoots or photo editing services.
- Gifts & Keepsakes
- Opportunity to create personalized photo albums or frames specifically designed for capturing family traditions over the years.
- Social Media Platforms
- Businesses can enhance their platforms to provide features that encourage users to share personal stories and memories with their communities.
