Parisian fashion label and creative agency Surface to Air introduces its new collection by the name of Phoenix Rising. It is designed by original crew members from the brand, Daniel Jackson and Nic Jones. The inspiration behind the capsule is drawn from the ongoing 2020 American Presidential election.
The illustrations that detail the apparel depicts the words "No Brains" that rests above a visual of the White House and a lightning bolt to follow. The back of the piece reads a short poem that sits on top of a new Phoenix Rising logo. The tees are optioned in either the base foundation of black or white and the proceeds will be directed to the charity, WARCHILD.
Image Credit: Surface to Air
Why This Trend Is Growing
- Election-inspired Apparel
- Businesses can capitalize on the trend of politically-themed apparel to target a specific audience during election years.
- Charitable Fashion
- Charitable collaborations like the Phoenix Rising capsule can appeal to socially conscious consumers.
- Nostalgic Branding
- Capitalizing on original crew members can tap into consumer nostalgia for older, established brands.
Industries Being Reshaped
- Fashion
- The fashion industry can continue to create more election-inspired apparel in order to reach a younger consumer demographic.
- Charity
- Other non-profits and charities can collaborate with fashion brands to offer exclusive product lines and raise funds for their organization.
- Marketing
- Marketing teams can tap into nostalgia marketing by leveraging established brands and designers in their campaigns.
