Compelling Phablet Phones

The ZTE Zmax Pro Offers Incredible Features At a Low Price

Phablet phones, devices that feature a screen size that sits in between that of a smartphone and tablet, have been all the rage in recent years -- however the format is now being taken to a completely different level by ZTE, with the introduction of the Zmax Pro.

What makes this phablet phone stand out in the crowd is the fact that it costs only $99 but offers a plethora of features that are associated with devices that are far more expensive. The ZTE Zmax Pro happens to come powered by an octa-core Snapdragon 617 CPU that works in conjunction with 2 GB of RAM as well as 32 GB of storage space. The device even comes with a fingerprint sensor and a copper-accented camera.

This phablet phone proves that ZTE is prepared to throw down the gauntlet to its competitors by offering customers a wonderfully feature-filled phone at an affordable price.

Affordable Phablet Phones
The ZTE Zmax Pro demonstrates the trend of offering feature-filled phablet phones at a low price.
Octa-core Processors
The use of an octa-core Snapdragon 617 CPU in the ZTE Zmax Pro highlights the trend of powerful processors becoming more accessible in affordable smartphones.
Fingerprint Sensor Integration
The inclusion of a fingerprint sensor in the ZTE Zmax Pro showcases the trend of biometric security features becoming more common in budget-friendly smartphones.

Sectors Adopting This

Smartphone Manufacturing
The introduction of the ZTE Zmax Pro indicates a disruptive innovation opportunity for smartphone manufacturers to create similar feature-packed but affordable devices.
Mobile Networking
The demand for affordable phablet phones like the ZTE Zmax Pro presents an opportunity for mobile network providers to cater to a larger customer base looking to purchase budget-friendly devices.
Mobile Accessories
The increasing popularity of phablet phones like the ZTE Zmax Pro creates an opportunity for mobile accessory manufacturers to develop accessories specifically designed for larger-screen smartphones.
SCORE
2.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 38%
Activity 38%
Freshness 8%