These graphic chicken interviews are a part of a PETA campaign by Joana Faria to steer consumers away from buying poultry. In no uncertain terms, each mini-interview uses harsh and shocking facts from the poultry industry. These facts are juxtaposed with lighthearted maxims about chickens, like â€œDon't put all your eggs in one basket.â€
For some other provocative PETA campaigns, check out the articles below.
Implications - The last few years have seen an increase in concerns about animal rights. One of the most effective ways to campaign for better treatment of animals is through shock value advertising. By drawing media attention to the cause and the ad, the company can gain more supporters who will realize the facts of the campaign.