Cats are drawn to boxes of all shapes and sizes and owners will often find their pets in the enclosed spaces—knowing this, Cat Person intentionally designed pet product boxes for feline enjoyment. The D2C brand for people who love cats ships its products in boxes that are not just useful for safely delivering items but also have the potential to double as play structures or toys for cats.
While one box with a hole inside can be transformed into a Cat Condo, another with even more holes yet turns into a Paw Puzzler for enrichment. There's also the simple Cat Chalet, which boasts a house-like design that creates a sense of comfort for sheltering pets.
Image Credit: Cat Person
Key Themes Behind This Trend
- Sustainable Packaging
- More companies can design packaging that doubles as a functional item for consumers, reducing waste and adding value to the product.
- Pet-focused Design
- Designing products that cater to pet behavior, like Cat Person's shipping boxes, can be a unique selling point and lead to increased customer loyalty.
- Multifunctional Products
- Developing products that serve multiple purposes can increase value for consumers and differentiate a brand in a crowded market.
Where This Applies
- E-commerce
- Online retailers can follow Cat Person's lead and design packaging that not only protects products during shipping but also adds value for customers.
- Pet Products
- Innovative pet-focused designs, like Cat Person's shipping boxes, can lead to increased customer satisfaction and boost sales in the pet industry.
- Sustainability
- Designing packaging that serves a functional purpose can contribute to sustainable initiatives and reduce waste in the packaging industry.
