PetMedics is an Australian company providing mobile 24-hour pet emergency services to Sydney and surrounding areas, staffed with trained vet nurses.
PetMedics was started when the owners were in university. It took six months before the first PetMedics ambulance was up and running, and they obtained a small micro loan from a bank to get things moving.
To build brand awareness, PetMedics worked closely with after-hours vet hospitals. They now average between 50 and 60 calls in a month.
Implications - PetMedics provides emergency services for your domesticated companions. Pets are a pivotal part of any family and families are expecting the same type of treatment for their pets that they would expect for themselves. The pet industry is hot and this space could definitely use some more innovative business ideas.