In light of the Toronto International Film Festival (TIFF), Toronto-based fashion designer Breeyn McCarney was motivated by ultra-luxe champagne Perrier Jouet to design a one-of-a-kind dress for the event.
The gown rose above the crowd as it turned heads and pleased the public at TIFF. Perrier Jouet is the official champagne for TIFF, and what a way to promote and entice the international assemblage of filmmakers, fashion designers and celebrities.
Implications - The association between alcohol consumption and socializing is a long-standing one that continues to become more acceptable, and even encouraged among the consuming public. As a result, the influence of alcohol on culture, art, music, is undeniable, as artists and innovators are inspired by the real-life practice of social interaction.