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Champagne Couture

Perrier Jouet Dress Dazzles at the Toronto Film Festival

— September 19, 2010 — Art & Design
In light of the Toronto International Film Festival (TIFF), Toronto-based fashion designer Breeyn McCarney was motivated by ultra-luxe champagne Perrier Jouet to design a one-of-a-kind dress for the event.

The gown rose above the crowd as it turned heads and pleased the public at TIFF. Perrier Jouet is the official champagne for TIFF, and what a way to promote and entice the international assemblage of filmmakers, fashion designers and celebrities.

Implications - The association between alcohol consumption and socializing is a long-standing one that continues to become more acceptable, and even encouraged among the consuming public. As a result, the influence of alcohol on culture, art, music, is undeniable, as artists and innovators are inspired by the real-life practice of social interaction.
Trend Themes
1. Alcohol-inspired Art - The association between alcohol consumption and socializing inspires artists and innovators in various fields.
2. Luxury Brand Collaborations - Collaborations between luxury brands and other industries, such as fashion, create unique and attention-grabbing products.
3. Promotion Through Experiential Marketing - Brands using experiential marketing, like Perrier Jouet at TIFF, are able to connect with target audiences and create memorable experiences.
Industry Implications
1. Alcohol - Alcohol industry can explore collaboration opportunities with artists and innovators to create unique products and experiences.
2. Fashion - Fashion industry can partner with luxury brands to create exclusive designs and promote their products.
3. Event Marketing - Event marketing industry can help brands create immersive and memorable experiences that engage audiences.
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