At Baselworld 2018, Rolex released a new slew of watches and among them is the updated Perpetual Deepsea Sea-Dweller. The newest addition to the Rolex Deep Sea-Dweller line adheres to the design cues of its predecessors, but does features a few changes. The biggest evolution is probably the change to the watchmaker's cutting-edge caliber 3235 movement, the same movement can be found in the Sea-Dweller 4000. The movement is packed with a new host of technological improvements, including Rolex’s Chronenergy escapement and anti-magnetic nickel-phosphorus construction. The movement is also the first to receive Rolex's proprietary Chronometer certification based of in-house standards.
Most of the design changes to the Perpetual Deepsea Sea-Dweller are subtle as the 44mm stainless steel case with a titanium case back remains unchanged. The new Perpetual Deepsea Sea-Dweller does come with a wider Oyster bracelet and a resized Oysterlock spring-loaded safety clasp. The lugs have also been redesigned, but will not be noticeable at first glance.
Image Credit: Rolex
Why This Trend Is Growing
- Upgraded Watch Movements
- The redesigned luxury watches feature cutting-edge caliber 3235 movement with technological improvements, offering opportunities for disruptive innovation in the watchmaking industry.
- Advanced Materials
- The use of anti-magnetic nickel-phosphorus construction in the watches presents opportunities for disruptive innovation in the materials industry for luxury timepieces.
- Proprietary Certification Standards
- Rolex's proprietary Chronometer certification based on in-house standards for the new watches creates opportunities for disruptive innovation in certification and quality control industries.
Industries Being Reshaped
- Watchmaking
- The redesigned luxury watches offer opportunities for disruptive innovation in the watchmaking industry with upgraded movements and subtle design changes.
- Materials
- The use of anti-magnetic nickel-phosphorus construction in the watches presents opportunities for disruptive innovation in the materials industry for luxury timepieces.
- Certification and Quality Control
- Rolex's proprietary Chronometer certification based on in-house standards creates opportunities for disruptive innovation in the certification and quality control industries.
