Revived 60s-Inspired Dive Watches

The Zenith DEFY Revival A3648 Celebrates the 1969 Model

The Zenith DEFY Revival A3648 dive watch is a retro-style accessory that pays homage to the namesake model perfectly to provide avid divers or lifestyle wearers alike with an option for their collection.

The watch measures in at 37mm across its stainless steel case with a 15.5mm thickness and 600-meters of water resistance. The watch is powered by the brand's in-house Elite 670 automatic movement that's visible on the case back of the model, while the bracelet is inspired by the original one designed by Gay Frèses.

The Zenith DEFY Revival A3648 dive watch maintains a Swiss-made construction to ensure the utmost attention to quality and is expected to be available soon via the brand's boutiques for $7,700.

Image Credit: Zenith

Revived 60s-inspired Dive Watches
Embracing retro aesthetics to appeal to a new generation of consumers.
Retro-style Accessory Homage
Blending vintage design with modern functionality for a unique timepiece experience.
Swiss-made Construction Tribute
Maintaining traditional craftsmanship while embracing contemporary innovation in watchmaking.

Where This Applies

Luxury Watchmaking
Infusing heritage designs with cutting-edge technology to cater to evolving consumer preferences.
Fashion Accessories
Adapting classic styles to resonate with fashion-forward individuals seeking timeless elegance.
Retail and E-commerce
Exploring opportunities to market luxury heritage products to a digitally savvy audience through exclusive online channels.
SCORE
4.2 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 57%
Activity 44%
Freshness 26%