Feeling a little jet lagged? Looking for a solution? A well known "little blue pill" might be just what you need. “Known for making time in the bed more enjoyable" Viagra could also benefit "weary jet travelers."
Still in the research phase, a study with hamsters showed that "male hamsters who received an injection of sildenafil along with a 15-minute stimulation of light were able to adjust their internal clocks by six hours in roughly half the time that hamsters who did not receive the treatment took." Even though this same test has not been conducted on humans yet, "there's no reason not to believe it should work in humans," says a lead investigator on the study.
What Makes This Trend Stand Out
- Jet Lag Relief
- Opportunity for the development of pharmaceuticals or treatments to alleviate the symptoms of jet lag using Viagra or similar medications.
- Innovative Sleep Solutions
- Potential for the creation of innovative solutions to improve sleep quality and regulate circadian rhythms during travel.
- Biohacking for Jet Setters
- Emerging trend of using biohacking techniques, such as using pharmaceuticals, to optimize physiological functions while traveling and combat jet lag.
Sectors Adopting This
- Pharmaceuticals
- Disruptive innovation opportunity for pharmaceutical companies to explore the use of Viagra or other drugs for treating jet lag symptoms.
- Travel and Hospitality
- Opportunity for travel and hospitality companies to offer specialized products or services that help travelers combat jet lag.
- Wellness and Sleep Technology
- Emerging market for wellness and sleep technology companies to develop innovative solutions to improve sleep quality and mitigate the effects of jet lag.
