The FW18 Collection by DOXA Supports Kenyan Athletes
Kalina N — November 5, 2018 — Social Good
References: doxarun & highsnobiety
DOXA's performance running wear collection returns for another season and for Fall/Winter 2018, the Copenhagen-based brand collaborates with Swedish NGO Global Relations and the Kenswed Academy in Nairobi, Kenya. The ultra-sleek capsule highlights a half-zip hoodie and compression tights that are sure to keep one warm and dry during a winter run.
The running jacket, for example, has a four-way stretch fabric that brings the range of motion to a comfortable level, while the reflective hits assure that the athlete is visible at night. In addition, the tights boast a UPF 50+ for extra protection.
Every year, DOXA contributes to the Kenswed Academy — a school that is designed for individuals who cannot attend traditional schools due to economic or social reasons, with a performance running wear kit to inspire its athletes.
The running jacket, for example, has a four-way stretch fabric that brings the range of motion to a comfortable level, while the reflective hits assure that the athlete is visible at night. In addition, the tights boast a UPF 50+ for extra protection.
Every year, DOXA contributes to the Kenswed Academy — a school that is designed for individuals who cannot attend traditional schools due to economic or social reasons, with a performance running wear kit to inspire its athletes.
Trend Themes
1. Community-supporting Performance Running Wear - Creating running wear that serves a larger purpose by supporting communities and empowering athletes.
2. Collaborations with Ngos - Partnering with non-governmental organizations to create socially impactful products.
3. Functional and Stylish Outdoor Apparel - Designing performance wear that combines functionality, comfort, and style for outdoor activities.
Industry Implications
1. Fashion - Incorporating social responsibility into clothing designs and manufacturing processes.
2. Sportswear - Creating innovative performance wear for athletes that enhances their performance and provides added benefits.
3. Social Impact - Harnessing the power of fashion and product design to make a positive impact in communities and support underprivileged individuals.
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