DOXA's performance running wear collection returns for another season and for Fall/Winter 2018, the Copenhagen-based brand collaborates with Swedish NGO Global Relations and the Kenswed Academy in Nairobi, Kenya. The ultra-sleek capsule highlights a half-zip hoodie and compression tights that are sure to keep one warm and dry during a winter run.
The running jacket, for example, has a four-way stretch fabric that brings the range of motion to a comfortable level, while the reflective hits assure that the athlete is visible at night. In addition, the tights boast a UPF 50+ for extra protection.
Every year, DOXA contributes to the Kenswed Academy — a school that is designed for individuals who cannot attend traditional schools due to economic or social reasons, with a performance running wear kit to inspire its athletes.
What Makes This Trend Stand Out
- Community-supporting Performance Running Wear
- Creating running wear that serves a larger purpose by supporting communities and empowering athletes.
- Collaborations with Ngos
- Partnering with non-governmental organizations to create socially impactful products.
- Functional and Stylish Outdoor Apparel
- Designing performance wear that combines functionality, comfort, and style for outdoor activities.
Sectors Adopting This
- Fashion
- Incorporating social responsibility into clothing designs and manufacturing processes.
- Sportswear
- Creating innovative performance wear for athletes that enhances their performance and provides added benefits.
- Social Impact
- Harnessing the power of fashion and product design to make a positive impact in communities and support underprivileged individuals.
