Bubblegum Performance Runners

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The New Balance Wl697 Model Comes in Moonbeam, Pink and Silver Mint

— February 23, 2018 — Fashion
The latest colorway for the classic women's performance runners by New Balance features pastel nuances. The WL697 delights with a bubblegum pink, fresh silver mint and subdued beige moonbeam uppers. The silhouette of the footwear makes it adaptable to any environment -- from the occasional runner and long distance walker to the always-on-the-go individual and the athleisure enthusiast, the New Balance WL697 can fit any casual occasion, outfit or demand.

The performance runners are equipped with a clean soft suede and a mesh upper for breathability. The New Balance logo is tonally integrated with a subtle grey highlight into the contemporary silhouette of the sneaker, while the white midsole balances out the monochromatic design.

Photo Credits: Xtreme

Trend Themes

  1. Pastel Performance Runners — Opportunity for athletic footwear brands to incorporate pastel colorways into their performance runner models.
  2. Adaptable Footwear — Opportunity to design sneakers that can be worn in various casual occasions and outfits.
  3. Monochromatic Design — Opportunity for sneaker brands to create sneakers with a monochromatic color scheme.

Industry Implications

  1. Athletic Footwear — Opportunity for athletic footwear brands to incorporate pastel colorways into their performance runner models.
  2. Fashion — Opportunity to design sneakers that can be worn in various casual occasions and outfits.
  3. Design — Opportunity for sneaker brands to create sneakers with a monochromatic color scheme.
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