Bubblegum Performance Runners

The New Balance Wl697 Model Comes in Moonbeam, Pink and Silver Mint

The latest colorway for the classic women's performance runners by New Balance features pastel nuances. The WL697 delights with a bubblegum pink, fresh silver mint and subdued beige moonbeam uppers. The silhouette of the footwear makes it adaptable to any environment -- from the occasional runner and long distance walker to the always-on-the-go individual and the athleisure enthusiast, the New Balance WL697 can fit any casual occasion, outfit or demand.

The performance runners are equipped with a clean soft suede and a mesh upper for breathability. The New Balance logo is tonally integrated with a subtle grey highlight into the contemporary silhouette of the sneaker, while the white midsole balances out the monochromatic design.

Photo Credits: Xtreme

Pastel Performance Runners
Opportunity for athletic footwear brands to incorporate pastel colorways into their performance runner models.
Adaptable Footwear
Opportunity to design sneakers that can be worn in various casual occasions and outfits.
Monochromatic Design
Opportunity for sneaker brands to create sneakers with a monochromatic color scheme.

Sectors Adopting This

Athletic Footwear
Opportunity for athletic footwear brands to incorporate pastel colorways into their performance runner models.
Fashion
Opportunity to design sneakers that can be worn in various casual occasions and outfits.
Design
Opportunity for sneaker brands to create sneakers with a monochromatic color scheme.
SCORE
0.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 9%
Activity 11%
Freshness 8%