Perfectly Patterned Editorials

The Spur Magazine Katsuhide Morimoto Photoshoot Shows Prints

The Spur Magazine February 2015 editorial produced by Katsuhide Morimoto displays an assortment of bold, in-your-face patterns. Model Marthe Wiggers showcased the striking looks to readers of the publication, sure to garner their attention as she posed in front of pale white and grey backdrops.

Stylist Naoko Shiina assembled a series of fashionable prints for this Spur Magazine feature. In each one of Morimoto's shots, Shiina included numerous checkers, stripes and plaid designs, all of which were paired with avant-garde furniture pieces.

Hair expert Dai Michisita brought this markedly chaotic production down to a relatable level with loose blown out waves and only slightly wavy tresses. When paired with make up artist Uda's inclusion of light metallic cosmetics and neutral tones, Wiggers came across as natural.

Bold Patterned Fashion
Opportunity for disruptive innovation in creating bold, eye-catching patterns in the fashion industry.
Avant-garde Furniture Design
Opportunity for disruptive innovation in creating avant-garde furniture that complements bold fashion patterns.
Natural and Metallic Makeup
Opportunity for disruptive innovation in developing natural and metallic cosmetics for a striking makeup look.

Industries Being Reshaped

Fashion
Opportunity for disruptive innovation in the fashion industry by incorporating bold patterns into designs.
Furniture
Opportunity for disruptive innovation in the furniture industry by creating avant-garde pieces that match bold fashion patterns.
Cosmetics
Opportunity for disruptive innovation in the cosmetics industry by developing natural and metallic makeup products.
SCORE
3.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 47%
Activity 36%
Freshness 8%