The Perfect Polish Set by Pleasing shares uniquely packaged nail polish products, plus alphabet decals for adding an extra touch of expression to creative designs. The four-piece nail color kit includes shades like glossy and pearlized Perfect Pearl, iridescent Pearly Tops, Granny's Pink Pearls and Inky Pearl, a pearlescent black.
Pleasing, the new beauty brand from Harry Styles, sees the opportunity to engage the senses and blur boundaries, all the while taking “inspiration from the way nature adorns itself and the multitude of unique identities in our community." The shades included in the nail polish set seem to reference the newfound popularity of the classic pearl necklace, which is being sported by all genders in a way that puts a twist on tradition.
What's Driving This Trend
- Pearlescent Nail Polishes
- The trend for pearlescent nail polishes presents a great opportunity for cosmetic companies to introduce new formulations that blur the boundaries of gendered stereotypes and satisfy the modern individual's demand for individuality.
- Artistic Packaging for Beauty Products
- The trend of pleasing packaging for beauty products provides an innovative opportunity for cosmetic businesses to provide added value to their products and differentiate them from competitors.
- Lettering Decals for Personalization
- The trend for lettering decals presents an opportunity to create personalized products that speak to the consumer's individuality needs, as well as explore new ways of design and customization.
Who This Affects Most
- Beauty and Cosmetics
- Opportunities exist for creative and innovative cosmetic businesses to launch new products with unique and exciting packaging, formulations and personalization options to satisfy customers' demand for individuality and creativity.
- Fashion and Accessory
- Fashion brands can leverage the trend of pearlescent nail polishes to create fashion accessories that complement the trend of personal expression, promote gender fluid trends and appeal to a broader range of customers.
- Craft and Stationery
- Craft and stationery businesses can create tailor-made letter decals for personalization of different products, such as fashion accessories, home decor, and gifts to cater to a more individual-focused clientele.
