Pepsico 10 has just announced that it will be taking its popular start-up incubator overseas after the popularity that the program received in America last year. The program will be looking to fund European start-ups that focus on one of the following areas: social media, mobile marketing, place-based technology, digital video and gaming or learning.
Pepsico 10 is an innovative way for the soft-drink manufacturer to rebrand themselves as a company that cares about innovation. By stepping outside of traditional marketing methodologies, Pepsi has created a means to give back and promote their bottom line.
Implications - The eco-movement informs the values of a large cross-section of society. These consumers have used the green revolution as a gateway to caring about social causes. Companies that integrate social responsibility into their brand identity will poised to develop a lasting relationship with this large demographic.
Transatlantic Tech Empowerment
More Stats +/-
Illustrated Logo Cartons
Social Soda Campaigns (UPDATE)
Unpalatable Canned Surprises
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.