It's undeniable that vintage toys have a lot of charm that's not present in modern-day action figures, and Penny Cottee captures that ineffable quality in this series of photographs of childhood playthings from yesteryears.
Penny Cottee's series, appropriately titled 'Toys,' started out only with dolls, robots and teddy bears from her personal collection, but has since expanded thanks to contributions from friends and other enthusiasts. By photographing the toys as portraits, Penny Cottee's series forces viewers to engage with each plaything in an entirely different context. What's your relationship with your childhood toys?
Implications - Consumers are gravitating towards nostalgia-inducing objects as it reminds them of their youth, which in turn provides them with euphoric sensations. Corporations may consider releasing a line of products with vintage design elements in order to satiate consumer demand for simplicity.