Blanket-Themed Cotton Coats

visvim's PEERLESS Coat Boasts an Oversized Long Fit for SS20

Japanese retailer visvim introduces its latest blanket-shaped Kieje Haveli coat entitled PEERLESS due to the extravagant motif done in an all-over design. The coat features a cotton blended constructed from features a wide long sleeve silhouette.

It is designed with inspiration draws from the brand's new space in Shibuya PARCO. The "PEERLESS" emblem can be found throughout the entire model in a white hue to contrast against the dark black base foundation of the coat. Additional details that make up the coat include the shawl collar for a relaxed look and the patch pockets that are found around the waist area. The coat is meant to be worn open at the front to resemble a dressing gown or blanket.

Image Credit: SSENSE

Blanket-themed Fashion
Embracing the blanket motif in fashion allows for unique and cozy designs that stand out.
Oversized Silhouettes
The popularity of oversized silhouettes provides an opportunity for designers to experiment with dramatic proportions.
Contrasting Emblems
Using contrasting emblems on clothing adds visual interest and elevates the overall design aesthetic.

Where This Applies

Fashion
The fashion industry can capitalize on the trend of blanket-themed coats by offering unique and comfortable outerwear options.
Luxury Retail
Luxury retailers can cater to the demand for oversized silhouettes by showcasing high-end pieces that exude a sense of luxury and comfort.
Streetwear
Streetwear brands can incorporate contrasting emblems into their designs to create visually striking and memorable pieces that resonate with their target audience.
SCORE
1.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 27%
Activity 2%
Freshness 9%