The Pedialyte Immune Support hydration is a new offering from Abbott that will provide consumers with a way to stay healthy and hydrated in a simple, delicious way. The product is made with the brand's signature blend of electrolytes and glucose along with a blend of immune system-supporting ingredients including prebiotics, and vitamins B12, C and E. The drink will come in Mixed Berry and Fruit Punch flavor options to make it well-suited to the needs of consumers.
Nutrition Science Lead for Pediatric Nutrition at Abbott Barbara Marriage spoke on the new Pedialyte Immune Support saying, "Making changes to our diets is a good way to get nutrients that support the immune system because about 70% of our immune system is in the digestive tract, making nutrition a critical aspect of immune health. Drinking Pedialyte with Immune Support can help people recover from illness, helping to prevent dehydration while also adding immune-supporting nutrients to the diet."
Key Themes Behind This Trend
- Hydration with Immune Support
- Creating hydration products that not only provide essential nutrients but also support the immune system.
- Prebiotic-infused Beverages
- Developing beverages that contain prebiotics to support digestive health and strengthen the immune system.
- Functional Hydration Solutions
- Introducing hydration products that offer more than just electrolytes, but also immune-boosting ingredients like vitamins and prebiotics.
Where This Applies
- Beverage
- The beverage industry can explore innovative ways to incorporate immune-boosting ingredients and offer functional hydration solutions.
- Nutrition
- The nutrition industry has an opportunity to develop and market products that combine hydration and immune support through prebiotics and vitamins.
- Healthcare
- The healthcare industry can recommend and promote hydration products that provide immune support to aid in recovery and prevent dehydration.
