Fatality Awareness Street Art

Right of Way Memorializes NYC Pedestrian Deaths with Street Stencils

A New York advocacy group is reviving their old mission after two decades to raise awareness about pedestrian deaths in New York. 20 years ago Right of Way drew chalk body outlines where pedestrians had been killed by cars. Earlier this August the same organization put a street art spin on their old tactic. This time in 12 different fatal collision locations, Right of Way used a street stencil to paint ornate angel wings in addition to date of death. Loved ones of the deceased could also personalize the memorial and were given space to grieve.

Committed to street justice, Right of Way hopes the stencil art designed by Robyn Renee Hasty will shed light on a startling issue. 52% of traffic fatalities in New York City between 2002 and 2009 were pedestrian deaths, which is four times the national average.

Public Art Activism
Using street art as a form of activism to raise awareness and bring attention to social issues like pedestrian fatalities.
Personalized Memorials
Creating personalized memorials at the site of pedestrian fatalities to honor and remember the victims.
Data-driven Advocacy
Utilizing statistics and data about pedestrian deaths to advocate for safer streets and better traffic regulations.

Sectors Adopting This

Street Art
Promoting the use of street art as a powerful tool for social change and raising awareness.
Memorial Services
Incorporating personalized memorials and grief support into the field of memorial services.
Transportation Safety
Addressing the issue of pedestrian fatalities and advocating for improved safety measures in the transportation industry.
SCORE
5.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 79%
Activity 89%
Freshness 8%

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