The Old Dominion Peanut Company branding aims to deliver sweet treats in way that pays homage to the old-fashion treats and the brand. The packaging for the confection brand is the work of the Ellen Bruss Design (EBD) agency and focuses on a neutral color palate and product imagery to convey the time-honored creations.
While a number of consumers are focusing on healthier lifestyles that shift away from indulgent treats, there are others that are on the hunt for foods that are more old-fashioned. This is being targeted by the Old Dominion Peanut Company products that deliver confections that are deliciously simple, free of trans fats and fantastically sweet.
The new packaging designs for Old Dominion includes packets, resealable bags as well as plastic party containers for entertaining.