The Peachtree Peach on the Beach ready-to-drink (RTD) refreshment is making its way to the Netherlands to coincide with the upcoming summer season to provide consumers with a way to enjoy a classic cocktail recipe.
The drink is inspired by the sex on the beach cocktail and boasts flavors of peach, cranberry and orange in every sip for a fun, fruity taste experience. The drink features a 4.5% ABV and boasts a conveniently canned profile that's ready to be easily enjoyed at home or brought elsewhere.
Global Marketing Directot at De Kuyper commented on the new Peachtree Peach on the Beach ready-to-drink (RTD) refreshment saying, "We believe that Peach on the Beach will resonate strongly with Dutch consumers who value the convenience and quality of cocktails in a can, especially considering the immense popularity of ‘Sex on the Beach’ which ranks among the top two cocktails in the Netherlands."
What Makes This Trend Stand Out
- Canned RTD Cocktails
- Opportunity for brands to tap into the growing demand for convenient and quality pre-mixed cocktail options in ready-to-drink (RTD) canned formats.
- Fruit-infused Beverage Trends
- Potential for innovative beverage companies to explore fruit-infused flavor combinations to create refreshing and distinctive drink offerings for consumers.
- Summer Seasonal Beverages
- Chance for companies to capitalize on seasonal trends by introducing limited-edition or summer-inspired beverages to cater to consumers' preferences during warmer months.
Sectors Adopting This
- Alcoholic Beverage
- The alcoholic beverage industry could leverage the popularity of canned cocktails and create new market opportunities by focusing on convenient, fruity, and ready-to-drink options.
- Beverage Packaging
- Innovative packaging solutions within the beverage industry can disrupt traditional formats by offering more convenient, portable, and on-the-go options for consumers seeking premium beverage experiences.
- Marketing and Advertising
- Marketing and advertising agencies have the potential to collaborate with beverage brands to strategically promote seasonal, fruit-infused, and canned cocktail products to target consumers looking for trendy and convenient drinking options.
