Back in December, Selena Gomez teamed up with the La La Land Kind Cafe to celebrate the launch of Rare Beauty’s newest Find Comfort scent with an exclusive 'Sweet as a Peach Matcha Latte.'
Available throughout December at all La La Land locations, the Sweet as a Peach Matcha Latte drew inspiration from the notes in Gomez's Awaken Confidence fragrance, the latest in the Find Comfort collection. With notes of lemon zest, jasmine, and cashmere wood designed to capture the scent of juicy peaches and fresh flower blossoms, the Sweet as a Peach Matcha Latte smelled and looked just as good as it tasted. This layered drink featured a milky pink layer on the bottom and a bright green matcha layer on top to deliver an earthy and refreshing iced latte.
Image Credit: La La Land Kind Cafe
What's Driving This Trend
- Scented Beverages
- Blending fragrance notes into beverages creates a novel sensory experience that captivates consumers' imaginations.
- Celebrity Collaborations in F&B
- Partnerships with high-profile celebrities generate buzz and drive interest in unique culinary creations.
- Aesthetic Drink Presentation
- The visually striking layers of color in beverages are increasingly becoming key elements in attracting social media-savvy consumers.
Who This Affects Most
- Fragrance Industry
- Cross-industry collaborations with food and beverage companies present new avenues for fragrance brands to showcase their scents.
- Food and Beverage Industry
- Innovative drink concepts capitalize on flavor experiences that go beyond taste by integrating aroma profiles.
- Hospitality and Catering Industry
- The creation of signature drinks for promotional events underscores the opportunity for curated dining experiences.
