Patrick Decker’s ‘Vage’ scale does away with numerals entirely, showing your actual weight as a comparison to your entered ideal weight. Instead of worrying about pounds or fractions thereof, ‘Vage’ asserts that you’re doing okay so long as you’re in the ‘Ideal’ range.
The ‘Vage’ scale is encased in plywood, which produces a slight rocking effect when stepped upon. Patrick Decker says that this consequence is intentional—to drive home the point that just like the weight range displayed on the scale, even the process of weighing yourself on ‘Vage’ is shaky and vague.
What's Driving This Trend
- Numerical-free Weighing
- Disruptive innovation opportunity in developing scales that display weight without using traditional numerals.
- Ideal Weight Comparison
- Disruptive innovation opportunity in creating scales that compare actual weight to user's entered ideal weight.
- Aesthetic Design in Scales
- Disruptive innovation opportunity in designing scales with unique and aesthetically pleasing features for a more engaging user experience.
Who This Affects Most
- Fitness
- Disruptive innovation opportunity in the fitness industry by incorporating innovative weighing scales into workout routines and health tracking devices.
- Home Decor
- Disruptive innovation opportunity in the home decor industry by creating scales with visually appealing designs that blend well with interior aesthetics.
- Wellness
- Disruptive innovation opportunity in the wellness industry by developing scales that provide a holistic approach to weight management, focusing on mental and emotional well-being alongside physical health.
