Invisble Arm Chairs

The Pasha Armchair by Pedrali Lets Your Setting Set the Style

Marco Pocci and Claudio Dondoli are the masterminds behind the visually stunning Pasha Armchair. The Italian designers created this piece of furniture for Italian brand Pedrali, using injection-molded polycarbonate to produce the chair in clear, white and black.

The Pasha Armchair combines modern design construction with traditional styling in a package that is sure to turn some heads. The clear version is a definite must-have, especially for the outdoors.

Implications - Consumers are much more receptive to new concepts if they're introduced along with something familiar, which is why this modern transparent chair utilized a very traditional design. Corporations looking to unveil new technologies to the general public may consider incorporating familiar design elements to its hardware to ensure consumers readily accept the product.

Transparent Furniture
The use of transparent materials in furniture design offers an innovative way to create visually stunning and modern pieces.
Modern Traditional Fusion
The combination of modern design construction with traditional styling presents a unique opportunity to create furniture that appeals to both classic and contemporary tastes.
Incorporating Familiar Design
Integrating familiar design elements with new technologies can help ease consumer adoption and acceptance of innovative products.

Industries Being Reshaped

Furniture Manufacturing
The furniture manufacturing industry can capitalize on the trend of transparent materials and modern-traditional fusion to create captivating and sought-after pieces.
Home Decor
The home decor industry can tap into the demand for transparent furniture and offer stylish options to enhance interior design.
Technology Hardware
The technology hardware industry can incorporate familiar design elements in new product offerings to increase consumer acceptance and adoption of innovative technologies.
SCORE
2.2 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 20%
Activity 38%
Freshness 8%