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The Pasha Armchair by Pedrali Lets Your Setting Set the Style

 - Feb 1, 2011   Updated: Jul 7 2011
References: pedrali.it & chictip
Marco Pocci and Claudio Dondoli are the masterminds behind the visually stunning Pasha Armchair. The Italian designers created this piece of furniture for Italian brand Pedrali, using injection-molded polycarbonate to produce the chair in clear, white and black.

The Pasha Armchair combines modern design construction with traditional styling in a package that is sure to turn some heads. The clear version is a definite must-have, especially for the outdoors.

Implications - Consumers are much more receptive to new concepts if they're introduced along with something familiar, which is why this modern transparent chair utilized a very traditional design. Corporations looking to unveil new technologies to the general public may consider incorporating familiar design elements to its hardware to ensure consumers readily accept the product.