Marco Pocci and Claudio Dondoli are the masterminds behind the visually stunning Pasha Armchair. The Italian designers created this piece of furniture for Italian brand Pedrali, using injection-molded polycarbonate to produce the chair in clear, white and black.
The Pasha Armchair combines modern design construction with traditional styling in a package that is sure to turn some heads. The clear version is a definite must-have, especially for the outdoors.
Implications - Consumers are much more receptive to new concepts if they're introduced along with something familiar, which is why this modern transparent chair utilized a very traditional design. Corporations looking to unveil new technologies to the general public may consider incorporating familiar design elements to its hardware to ensure consumers readily accept the product.
The Pasha Armchair by Pedrali Lets Your Setting Set the Style
Peter Vallas — February 1, 2011 — Art & Design
References: pedrali.it & chictip