As well as producing sets of party pies—also known as bite-sized meat pie snacks—made with Australian beef and gravy, Patties now offers a limited-edition 'Cheese Burger Flavoured Party Pies' variety.
The meat snacks inspired by sliders feature 18% beef, cheese sauce and tomato sauce, among other ingredients, offering a novel new way for consumers to experience the familiar flavors of a burger in a fully encased golden pastry wrapper. The 12-piece boxed set is touted as a food mashup and is one that will appeal to those who enjoy rediscovering their favorite food products in entirely new forms.
Patties' snack-like Cheese Burger Flavoured Party Pies offer a fun departure from many of the beef-based savory dinner pies on the market that only offer upscale ingredient pairings.
Why This Trend Is Growing
- Novelty Snack Pies
- Creating novel and playful snack pies can attract consumers who seek new experiences with familiar flavors.
- Burger-inspired Snacks
- Incorporating burger flavors in snacks can expand the potential market for new products.
- Hybrid Food Mashups
- Experimenting with food mashups can create new and unique food experiences that appeal to adventurous consumers.
Industries Being Reshaped
- Food Manufacturing
- Innovating new snack pies can differentiate a food manufacturer's product line and increase market share.
- Fast Food Chains
- Fast food chains can explore offering burger-flavored snack options to expand their offerings and access new markets.
- Convenience Stores
- Convenience stores can offer limited-opportunity niche snack pies as a unique in-store experience offering.
