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Parra's Unofficial Nike Installation Gives Brand Cred

 - Jul 23, 2009
References: atmos-tokyo & hypebeast
In the new era of marketing, the following is exactly what big corporations pray to achieve. Dutch artist Parra is not officially associated with Nike’s Aero Flight and Aero Fit but has put together some artwork to help promote it.

This type of guerrilla marketing adds legitimacy to a brand that just can’t be bought for any amount of money. Located in the new Atmos girls store in Tokyo’s Lafloret Harajuku district, this installation will be up until July 27.