The Parra Spring/Summer 2020 Capsule is Widely Expansive
References: byparra.us & hypebeast
The latest Parra Spring/Summer 2020 collection was recently unveiled and it features a broad list of items that welcome the warmer seasons upon us. The entire capsule features the signature color palette true to the brand's design language, with hues of white, pink, red, and blue making up the entire selection.
The main item in the capsule is the iconic graphic that features the Parra bird across the tees, the hoodies, and more. Additionally, the female figures are also seen adorning the apparel and items as well. The shirts feature the brand's post-pop art style and showcases "Girl Racer" and "It Gets Worse" graphics. The accessories that round out the capsule include a bottle opener, sleeping bag, and a bucket hat.
Image Credit: By Parra
The main item in the capsule is the iconic graphic that features the Parra bird across the tees, the hoodies, and more. Additionally, the female figures are also seen adorning the apparel and items as well. The shirts feature the brand's post-pop art style and showcases "Girl Racer" and "It Gets Worse" graphics. The accessories that round out the capsule include a bottle opener, sleeping bag, and a bucket hat.
Image Credit: By Parra
Trend Themes
1. Seasonal Lifestyle Collection - Creating a seasonal collection that reflects current trends and consumer demand can capture attention from fashion-forward audiences.
2. Signature Color Palette - Developing a strong brand identity using a specific color palette can help consumers recognize and build loyalty towards a brand.
3. Post-pop Art Style - Incorporating post-pop art style into apparel and accessories can differentiate a brand from competitors and appeal to younger, art-driven consumers.
Industry Implications
1. Fashion - Fashion companies can develop seasonal collections that reflect current trends and add a recognizable signature style to differentiate from competitors.
2. Accessories - Companies that sell accessories can expand their product line to include fun and playful items like bottle openers or sleeping bags to appeal to a wider audience.
3. Art - Artists or art-driven companies can incorporate post-pop art style into clothing or accessories to create wearable art pieces for consumers.
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