Stella McCartney is once again collaborating with Parley for the Oceans in order to continue her promotion of environmental protection and rolling back on the harmful pollutants that the fashion industry regularly contributes to.
McCartney previously designed sneakers for adidas, which were made from ocean plastic, and in her long-term project Ocean Legends she will be doing much more than this. The British designer will now use ocean plastic instead of recycled polyester, with the ultimate goal of cutting down on ocean waste and encouraging that other brands do the same.
McCartney's brand has a goal of challenging itself and industries to "do better" when it comes to environmental protection, and this initiative is the next step in that process.
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