Color-Changing Umbrellas

This Tech-Savy Parasol Design Changes Hues When in Contact with Water

The Color-Changing Umbrella is a stylish parasol design by Squid London that displays different hues along the brim when the material comes in contact with water. This adds a bit of whimsy to dull and rainy days through the use of bright colors.

The weather can put a damper on anyone's mood when it begins to rain creating a gloomy and unfriendly atmosphere. Despite the rain the world still moves and this fun parasol design makes trudging out into the dampness a bit more fun. The umbrella comes in either a black or red colorway complete with a dozen grey rain drop designs printed along the brim. As water beings to hit the umbrella, the silver droplets change into a rainbow spectrum of color from red to yellow and blue.

Color-changing Fashion
The technology behind color-changing umbrellas can be applied to clothing and accessories for a unique and interactive fashion experience.
Weather-responsive Marketing
Brands can incorporate weather-responsive marketing campaigns using color-changing technology to promote their products and services.
Smart Umbrellas
The technology can be integrated into smart umbrellas that display weather updates and alerts.

Sectors Adopting This

Fashion
The fashion industry can use this technology to create innovative and interactive clothing and accessories.
Marketing and Advertising
Marketing and advertising industries can use this technology to create unique and attention-grabbing campaigns.
Technology and Gadgets
The technology and gadgets industry can use this technology to create smart umbrellas with weather updates and alerts.
SCORE
0.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 3%
Activity 16%
Freshness 8%

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