Hallmark's Paper Wonder Cards Cover All Kinds of Relationships
Laura McQuarrie — May 1, 2019 — Lifestyle
References: hallmark & prnewswire
Hallmark offers more than 1,200 Mother's Day cards and its newest pop-up Paper Wonder cards give people even more options when it comes to sharing a meaningful message with the mothers and mother figures in their life. The multi-dimensional Paper Wonder cards have the potential to double as keepsakes, as they are beautifully designed and can be compactly stored thanks to cleverly placed folds and pop-up elements.
Some of the most standout cards in the assortment for moms, sisters, daughters, expectant and new moms and grandmothers include dynamic depictions of flowers, butterflies and birds, as well as shadow boxes that are packed with plenty of special details to discover. The heartfelt Mother's Day range also includes origami-inspired gift bags and fun gift sets.
Some of the most standout cards in the assortment for moms, sisters, daughters, expectant and new moms and grandmothers include dynamic depictions of flowers, butterflies and birds, as well as shadow boxes that are packed with plenty of special details to discover. The heartfelt Mother's Day range also includes origami-inspired gift bags and fun gift sets.
Trend Themes
1. Multi-dimensional Greeting Cards - Hallmark's Paper Wonder cards demonstrate the potential for greeting cards to be functional keepsakes as well as thoughtful messages.
2. Personalized Greeting Cards Collections - Customizable greeting card collections for specific types of relationships including sisters, daughters, and grandmothers can provide more opportunities for consumers to connect with loved ones.
3. Handmade-inspired Greeting Cards - Origami-inspired gift bags and unique shadow boxes demonstrate the potential for handmade-inspired designs to add an extra touch of thoughtfulness to the traditional greeting card.
Industry Implications
1. Greeting Card Industry - The greeting card industry can continue to innovate with multi-functional, personalized, and handmade-inspired designs to maintain relevance in a digital world.
2. E-commerce Industry - E-commerce sites can offer even more options for customizable and unique greeting card collections, making it easier for consumers to find the perfect card for every occasion.
3. Retail Industry - Retailers can incorporate multi-dimensional and handmade-inspired greeting cards into their sales strategies to offer more unique and sentimental gift options, appealing to a wider range of consumers.
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