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The Paper Mate Liquid Paper Campaign Corrects Written Blunders

 - Jun 21, 2012
References: giovannidraftfcb.br & ibelieveinadv
The Paper Mate Liquid Paper ad campaign revolves around retro comic strips that help illustrate the tag line, "If it's written, you can take it back." From accidentally offending a judge to crashing a wedding to profess love for the bride, any blunder can be corrected--if a person had some Liquid Paper handy, that is.

Conceived and executed by Giovanni + Draftfcb, an ad agency based in São Paulo, Brazil, the Paper Mate Liquid Paper ad campaign will inspire a few chuckles while also making people wish there was a Liquid Paper that worked for real life foot-in-mouth situations. Art directed by Diego Rosendo and Palloma Quintale with creative direction by Benjamin Yung Jr. and Cassio Zanatta, the campaign was illustrated by Julius Ohta.