These conceptual Star Wars paper cups are emblazoned with the imagery of LEGO Star Wars characters that turn their weaponry into a physical object to interact with. The Lightsabers that extend upwards from the imagery on each cup lines up with the straw to bring the cup to life in an unexpected way.
Designed by Christian Rivera, the Star Wars cups identify how brands can rethink the approach to branded product packaging to be somewhat quirky. These paper cups stand out for their use of the packaging itself rather than connected features or other design features to help refresh a classic packaging design for beverages. Although conceptual, the Star Wars paper cups identify how innovative thinking and design can help to update the ordinary into the extraordinary.