On Instagram, Luftaffe is using the social media platform to show off his artistic skill when it comes to fake coffee branding and paper cup design. While this is not the first time someone used a blank coffee cup as a creative exercise, Illarion Gordon's caffeine themed Instragram account displays a number of intricately illustrated to-go cups promoting made up coffee brands.
According to the artist, his creations are "melancholic and existentialist designs that would never exist in real life from real coffee brands." In addition to following the Russian illustrator, you can also view his latest fictitious coffee shop paper cup design by tracking the hashtag #fakecoffeebranding. With morbid takes on the quirky cartoon Adventure Time and shroom-specific drug references, these posts are definitely worth checking out.