Leo Burnett Brussels is selling UEFA Euro 2016 Panini stickers in several European countries and all proceeds will be given to Missing Children Europe.This year the official UEFA Euro 2016 Panini Sticker Album requires collectors to find 680 stickers -- essentially one sticker for every soccer player in the tournament.
Collecting Panini stickers has become somewhat of a ritual for many European boys (and men). The Italian based company has been creating these albums since 1961. The thrill of finding and swapping stickers is similar to trading baseball cards and it's not a cheap endeavor.
Leo Burnett Brussels recognized the sticker craze and found a way to create revenue for a charitable cause. If a collector is going to purchase Panini stickers, why not buy it from a vendor that will give all proceeds to Missing Children Europe? Its a win-win scenario, the consumer gets stickers while supporting a good cause.