Dorayaki is a popular Japanese confection that uses two small patties to form a pancake sandwich of sorts. Although this type of treat is often filled with sweet red bean paste, 7-Eleven Japan is now offering a new line of dorayaki with a thick matcha cream filling.
Although there is usually so little filling in these pancake sandwiches that the patties are able to touch one another, this towering new offering from 7-Eleven stands tall, making it more cake-like than usual and best eaten with a fork. As matcha is known for its slightly bitter taste, the unconventional confection provides a taste that's not too sweet.
For fans of dorayaki, cakes, matcha and not-too-sweet treats, this convenience store treat provides unique new tastes and textures to discover.
What's Driving This Trend
- Thick Matcha Cream Fillings
- The trend of using thick matcha cream fillings in confections offers a unique flavor experience.
- Cake-like Pancake Sandwiches
- The trend of creating cake-like pancake sandwiches provides a new texture for consumers to enjoy.
- Not-too-sweet Treats
- The trend of offering not-too-sweet treats appeals to consumers who prefer less sugary options.
Who This Affects Most
- Confectionery
- The confectionery industry can explore the use of thick matcha cream fillings in their products to cater to matcha enthusiasts.
- Convenience Stores
- Convenience stores can capitalize on the trend of cake-like pancake sandwiches to offer unique and indulgent treats.
- Bakery
- Bakeries can tap into the trend of not-too-sweet treats to attract customers seeking a balance between sweetness and other flavors.
