Papa John's recently began testing a new Pan Pizza at select locations in Kentucky. As of right now, chains such as Domino's, Pizza Hut and Little Caesars already offer pan-baked pizzas. Now Papa John's is testing out the thicker crust option with its own take on the dish.
The new crust option consists of a pizza that has been pan-baked to produce a thick and crunchy crust. The new pizza is similar to a dish that the chain introduced back in 2005 called the 'Papa's Perfect Pan pizza.' While the original pizza was discontinued in 2009, the new version of the dish is expected to become a regular menu fixture.
To promote the new dish, the chain is offering a large pan pizza with three toppings for just $10.
What's Driving This Trend
- Pan-baked Pizza
- Opportunity for pizza chains to introduce thick and crunchy crust options for customers.
- Fast Food Menu Innovation
- Opportunity for fast food chains to test and introduce new menu items to attract customers.
- Value Menu Offerings
- Opportunity for fast food chains to offer promotional deals to entice customers to try new menu items.
Who This Affects Most
- Fast Food
- Fast food chains such as Papa John's, Domino's, Pizza Hut, and Little Caesars can experiment with menu innovation to stay competitive.
- Restaurant Franchises
- Restaurant franchises can explore new crust options to set themselves apart in the crowded pizza market.
- Food Delivery Services
- Food delivery services can help fast food chains promote new value menu offerings to increase sales.
