Crispy Handcrafted Pizza Crusts

The Pizza Hut Handcrafted Crust Has a Light, Airy Texture

The Pizza Hut Handcrafted Crust is making its debut at participating locations in Canada to provide patrons with a new option to try out when ordering their next pizza. The crust is characterized by its light, airy texture, and comes in five recipes to choose from including Handcrafted Pepperoni Duo, Handcrafted Classic Pepperoni, Handcrafted Smoky Tri-Cheese Blend, Handcrafted Cheddar Bacon Ranch and Handcrafted Fajita Chicken. The new crust option can also be added to any medium or large Create Your Own pizza to encourage greater customization amongst consumers.

The Pizza Hut Handcrafted Crust takes a more rustic, authentic approach to pizza preparation and prioritizes a crispy exterior with a soft, pillowy and airy texture to enjoy.

Image Credit: Pizza Hut

Rustic Pizza Crusts
The Pizza Hut Handcrafted Crust takes a more rustic, authentic approach to pizza preparation and prioritizes a crispy exterior with a soft, pillowy and airy texture to enjoy.
Customizable Pizza Options
The new crust option can also be added to any medium or large Create Your Own pizza to encourage greater customization amongst consumers.
Varied Flavor Combinations
The crust comes in five recipes to choose from including Handcrafted Pepperoni Duo, Handcrafted Classic Pepperoni, Handcrafted Smoky Tri-Cheese Blend, Handcrafted Cheddar Bacon Ranch, and Handcrafted Fajita Chicken.

Who This Affects Most

Restaurant Industry
The Pizza Hut Handcrafted Crust introduces a unique and artisanal take on pizza crusts, catering to customers looking for a more upscale dining experience.
Food Service Industry
The customizable crust option is likely to attract customers seeking personalized and tailored food choices in restaurants and food service establishments.
Baking Industry
The varied flavor combinations in the Pizza Hut Handcrafted Crust present an opportunity for bakeries to explore new, innovative pizza crust recipes for their products.
SCORE
4.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 47%
Activity 72%
Freshness 21%