Leaving more space for information on the screen is the main idea behind the Palette concept phone. The Palette is designed with curved top and bottom edges. These curved edges hold shortcuts to the most used applications and programs on your phone, freeing up your main display to show only the information relative to those programs.
The top edge of the Palette concept phone is designed to hold networking shortcuts such as icons for Facebook and Twitter. The bottom edge holds "source" shortcuts. These shortcuts appear to be activity-specific, as in they will hold contacts when you are in your phone's phone book or pictures when you are trying to send a picture message or email. While the Palette concept phone may not have a 3D display or 30 megapixel camera, it is a smart and intelligent design and what it lacks in flash it makes up for in usability. You can check out conceptual renderings of the Palette concept phone here.