Nufferton is a Swedish sleepwear brand that is offering consumers gender fluid pajama sets that suit both male and female bodies with androgynous prints, patterns and fits. The sets are a nod back to classic two piece sleep sets mixed with a modern take on patterns and detailing.
The collection focuses on rebranding sleepwear for the modern consumer, by appealing to androgynous styles and cuts that suit a variety of body types and sizes. The collection includes unisex patterns such as stripes, poka-dots, checkers and nautical prints decked out in fun and vibrant colors.
Gender fluid branding allows companies to target larger audiences and demographics by expanding their clothing to suit both male and female bodies interchangeably.