Peruvian inventor Eduardo Gold came up with the idea that painting mountains white could reflect the sun’s rays and help to preserve Peru’s glaciers. Peru has 70% of the world’s tropical glaciers.
Gold was the winner of a “100 Ideas to Save the Planet” competition and received $200,000 to fund his idea. While the egg whites and lime paint may help to slow glacial melt, it isn’t a cure for global warming. Advocates say painting mountains white may help to buy time while long-term solutions are worked out.
What's Driving This Trend
- Mountain White-painting
- The trend towards mountain white-painting to slow glacial melting could create opportunities for companies to develop eco-friendly paints and coating materials.
- Climate Change Mitigation
- The trend towards climate change mitigation could create opportunities for companies to develop innovative solutions to reduce greenhouse gas emissions and tackle the issue of global warming.
- Sustainable Innovation
- The trend towards sustainable innovation could create opportunities for companies to develop more sustainable products and solutions that are environmentally friendly and socially responsible.
Who This Affects Most
- Eco-friendly Paints and Coatings
- The eco-friendly paints and coatings industry could benefit from the trend towards mountain white-painting as it seeks to develop high-performance, non-toxic paints and coatings that can help to mitigate the impact of climate change.
- Renewable Energy
- The renewable energy industry could benefit from the trend towards climate change mitigation as it seeks to develop innovative solutions to reduce carbon emissions and provide clean, sustainable energy for all.
- Sustainable Agriculture
- The sustainable agriculture industry could benefit from the trend towards sustainable innovation as it seeks to develop environmentally friendly and socially responsible farming practices that can help to reduce greenhouse gas emissions and safeguard the planet's ecosystems.
