This example of paint set packaging exemplifies how branding can communicate a product's intended customer, the professional painter. Hailing from Russia, the set was designed by Alexey Seoev and features delicate watercolor-like strokes on the cover of the box that add an artistic flair to otherwise conservative packaging.
Also designed by Alexey Seoev for Master Class is a new logo, which features calligraphy and resembles a traditional rubber seal. The range of paint sets offered by Master Class and included in Seoev's packaging designs include acrylic, oil and watercolor supplies. The paint set packaging redesign successfully positions the brand as a trusted brand for painting professionals of all ages thanks to its authoritative logo that notes the brand's launch date in 1934.