This example of paint set packaging exemplifies how branding can communicate a product's intended customer, the professional painter. Hailing from Russia, the set was designed by Alexey Seoev and features delicate watercolor-like strokes on the cover of the box that add an artistic flair to otherwise conservative packaging.
Also designed by Alexey Seoev for Master Class is a new logo, which features calligraphy and resembles a traditional rubber seal. The range of paint sets offered by Master Class and included in Seoev's packaging designs include acrylic, oil and watercolor supplies. The paint set packaging redesign successfully positions the brand as a trusted brand for painting professionals of all ages thanks to its authoritative logo that notes the brand's launch date in 1934.
Why This Trend Is Growing
- Customized Packaging
- Opportunity for personalized packaging that caters to specific target customers, like professional painters.
- Artistic Branding
- Opportunity to incorporate artistic elements into packaging design to enhance a product's appeal.
- Heritage Branding
- Opportunity to leverage a brand's long-standing history to establish credibility in the industry.
Industries Being Reshaped
- Paint Manufacturing
- Disruptive innovation opportunity to create customized paint sets and packaging for professional painters.
- Art Supplies Retail
- Opportunity to offer unique and artistically designed packaging for art supplies to attract creative professionals.
- Branding and Design Agencies
- Opportunity to provide branding services to help companies establish a strong brand identity through packaging design.
