Newly-founded Burro Studio has come up with a brilliant emoji paint chips campaign for Pantone.
Each sample color card in the series of inventive paint chips contains a different emoji, complementing and accentuating the color of the card displays. On the square paint chips, potential home re-decorators can find the color code of the corresponding Pantone paint, a solid background of the paint color and an appropriately themed emoji. The featured colors include 'Spank Peach,' decorated by a peach emoji, 'Nighiri Red,' adorned with small animated sushi, and 'Pixel Invaders,' occupied by a little pixelated alien.
These emoji paint chips perfectly appeal to millennial sensibilities. Anything that can be rendered amusing or that relates back to Internet culture or technology is sure to be attention-grabbing and engaging for a younger age group.