Urban Outfitters Inc. launched a paid membership service that offers free shipping and returns to consumers for all of its sub-brands, including Anthropologie and Free People.
The paid membership service was launched as a test in February, and the company plans to run it for a period of six months to a year. The service is named UP and it is being tested in both Atlanta and Dallas with two different price points, one at $48 and another at $98.
"The ability to access benefits at all Urban brands, for the price of one membership fee, offers a key differentiator for our program," said Richard Hayne Urban Outfitter's chairman and CEO.
Hayne said that the service will help the company assess how customers respond after becoming a member.
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