The ability to have a distinct experience is created through the use of the 'NightSUP' paddle board light kit. The lights are attached to the bottom of your paddle board so that you can safely use your board at night.
Being able to use this paddle board light kit at night means that you can view the numerous sea creatures that only come out after the sun goes down. The original premise of the light kits were about being able to have a safe experience at night, but as the idea evolved, it became about the spectacles within the water.
When it comes to a new invention, it should at least fill a need, but when it can also create totally unseen experiences, it should definitely be celebrated.