It seems that if he can pitch cleaning substances in infomercials, the sky would be the limit for OxiClean pitchman Anthony Sullivan.
After seeing this commercial pitching Tampa Bay Lightning hockey tickets, Sullivan doesn't have much of a future as a professional hockey player. It's actually pretty amusing to watch Sullivan don some goalie pads and attempt to stop shots from NHL stars Steven Stamkos, Ryan Malone and Teddy Purcell. It looks like he stops one shot out of about a dozen when he gives up and starts shilling the hockey tickets instead. After his terrible goaltending tryout, the OxiClean pitchman tries his luck as a forward, before ending his career after getting slammed by all three Tampa players into the boards at the same time. It was probably a good plan to stay down on the ice after taking a three-way hit like that.
Overall, hiring the OxiClean pitchman to promote something entirely different like hockey tickets is a clever and funny way to make some possible non-hockey fans aware of the Lightning.
Why This Trend Is Growing
- Comedic Product Promotions
- Disruptive innovation opportunity: Businesses can utilize unconventional spokespersons to promote their products and capture the attention of non-traditional audiences.
- Cross-industry Partnerships
- Disruptive innovation opportunity: Collaboration between brands from different industries can create unique and engaging marketing campaigns that attract diverse customer segments.
- Humorous Sports Advertising
- Disruptive innovation opportunity: Combining comedy with sports advertising can generate buzz and reach a wider audience, allowing brands to stand out in a crowded market.
Industries Being Reshaped
- Cleaning Products
- Disruptive innovation opportunity: Cleaning product companies can explore partnerships with unconventional spokespersons to inject humor into their advertising, making mundane products more memorable.
- Entertainment
- Disruptive innovation opportunity: Entertainment companies can leverage cross-industry partnerships to create unique and entertaining content that promotes their products while engaging new audiences.
- Sports Marketing
- Disruptive innovation opportunity: Sports marketing agencies can incorporate humor into their advertising strategies, making sports-related content more appealing and shareable.
