The Row introduces the new Owen runner that is made to be versatile and comfortable for all-day wearing. It is constructed from a blend of both mesh and suede materials throughout the entire silhouette and notably, the shoe is crafted in Italy.
The upper has technical soft mesh specifically and calfskin suede for a premium feel -- there is minimally overlaying in a light tan hue. It comes in a Mint colorway as the midsole is detailed with white accents along with cream and light and dark brown colors as well. The foundation of the shoe is a rubber-treaded sole unit that is done in a bright green. A similar green can be seen balancing the shoe at the top as well.
Image Credit: The Row
Why This Trend Is Growing
- Versatile Lifestyle Footwear
- Opportunity for brands to create comfortable and versatile footwear that can be worn throughout the day.
- Blend of Mesh and Suede Materials
- Incorporating both mesh and suede materials in the construction of footwear to create a unique texture and design.
- Colorful Soles for Sneakers
- Opportunity to add a pop of color to sneakers with bright and bold colored soles.
Industries Being Reshaped
- Footwear Industry
- The footwear industry can benefit from incorporating new materials and design elements to create unique footwear for consumers.
- Luxury Fashion Industry
- Luxury fashion brands can create premium lifestyle sneakers that can be worn in various settings.
- Sportswear Industry
- Sportswear brands can incorporate versatility and comfort in lifestyle sneakers without compromising on performance.
