The OVO x Roots Canada collaboration continues with the latest official Drake-sanctioned varsity jacket. Available from September 26, 2015, at the OVO flagship store in Toronto, the stylish leather jacket is adorned with references to both the cult Canadian leisurewear brand and the iconography of Drake's October's Very Own label.
The new OVO x Roots Canada varsity jacket has brown leather sleeves and a navy merino wool body, while it has a front snap closure and a ribbed trim along the cuffs and waist. The front of the jacket bears a tonal OVO chest hit, a Canadian and American flag patch on the sleeve and 'October' spelled out in block letters on the back. The latest OVO x Roots Canada varsity is a limited production, with only 75 expected to be made.
Why This Trend Is Growing
- Collaborative Fashion Collections
- Opportunity to create exclusive fashion items by collaborating with popular brands and celebrities.
- Limited Edition Merchandise
- Creating scarcity and exclusivity by producing limited quantities of merchandise.
- Localized Flagship Stores
- Opening flagship stores in specific locations to increase brand presence and customer engagement.
Industries Being Reshaped
- Fashion Retail
- Exploring collaborations and limited edition releases to attract fashion-forward consumers.
- Luxury Goods
- Creating high-end, exclusive merchandise to cater to affluent consumers.
- Retail Entertainment
- Developing unique shopping experiences through localized flagship stores and limited edition merchandise.
