Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Drake's OVO 2016 Summer Line Was Photographed By Kevin Moon

 - Jun 6, 2016
References: instagram & highsnobiety
Drake's brand is offering a collection of new clothing as a part of its OVO 2016 summer selection. The pieces appear in an editorial that was photographed by Kevin Moon, which shows the clothing on Playboi Carti, John Ross and Ian Connor.

The OVO 2016 editorial celebrates the opening of a LA flagship store where the clothing will be sold -- in can also be purchased in Toronto stores and online. The youthful photo series focuses on its models' coolly careless demeanor, with the large graphic logos of the brand instantly visible.

The collection includes a number of t-shirts, crewnecks, hoodies, jackets and more. The brand's iconic 'October' phrase plasters crewnecks, whereas the small owl logo is shown on polo tees and hoodies.